Quick answer
The 573 area code serves Columbia, Missouri in the Central Time (CT) (UTC-6 / UTC-5 DST). Assigned in 1996, it covers Central-Southern Missouri including Columbia, Jefferson City, Cape Girardeau. It has no overlay codes.
- Region
- Central-Southern Missouri, MO
- Time zone
- CT (UTC-6)
- Assigned
- 1996
- Population
- ~700,000
- Local time now
- · live
Where is area code 573?
The 573 area code is a North American Numbering Plan geographic code serving Columbia and the surrounding Central-Southern Missouri region in Missouri. Assigned by the North American Numbering Plan Administration in 1996, it currently serves approximately 700,000 residents on the Central Time (CT) (UTC-6 / UTC-5 DST). It is a single-coverage area code with no overlays.
Cities served by the 573 area code
The 573 area code covers 5 major cities and towns across the Central-Southern Missouri region:
| City | State |
|---|---|
| Columbia | MO |
| Jefferson City | MO |
| Cape Girardeau | MO |
| Rolla | MO |
| Poplar Bluff | MO |
Businesses across Columbia and surrounding cities use 573 numbers to project local presence and lift call answer rates. Industry studies of local presence dialing consistently report answer-rate gains of 20–40% over toll-free or out-of-area numbers — a caller ID that matches the recipient's region looks familiar and gets picked up.
573 area code time zone and business hours
The 573 area code is in the Central Time (CT) zone (UTC-6 / UTC-5 DST). Standard business hours in 573 run 9 AM to 5 PM CT.
If you're calling into 573 from a different time zone, factor in the offset. For example, an Eastern Time business calling 573 at 9 AM ET reaches Columbia at 8 AM CT — likely outside standard business hours.
History of the 573 area code
The 573 area code was introduced in 1996 when the North American Numbering Plan was first deployed. It remains a single-coverage area code with no current overlay assignments.
Is the 573 area code safe? Spam and scam calls
573 is a legitimate geographic area code for Columbia — it is not a scam code or a premium-rate prefix, and a call from a 573 number is most likely a genuine local caller. The risk is not the area code itself but a tactic called neighbor spoofing: scammers fake their caller ID so an unwanted call appears to come from your own area code, because people answer familiar numbers more readily.
If you get an unexpected 573 call, a few signals point to a likely scam — a pre-recorded message, urgent pressure to act now, a demand for payment by gift card or wire transfer, or anyone asking for passwords, Social Security, or account numbers. Let suspicious calls go to voicemail, never share personal information, and report fraud to the FTC at reportfraud.ftc.gov. The FCC consumer guide on spoofing explains your rights under the Truth in Caller ID Act. A real Columbia business will leave a clear voicemail and will not pressure you.
US carriers verify caller ID with the STIR/SHAKEN framework, which flags many spoofed numbers as "Spam Likely" before they ring. DialPhone 573 numbers are registered for STIR/SHAKEN attestation, so calls from your business are verified as genuine and reach customers without a false spam label. See the DialPhone guide to VoIP security for more.
Why get a 573 area code number for your business?
Getting a 573 number gives your business three measurable advantages over a toll-free or out-of-area number:
- Local trust signal. Customers in Columbia recognize 573 as their home area code. Caller ID matching builds immediate credibility for service businesses, sales outreach, and patient communication.
- Higher answer rate. Calls from a familiar local area code are answered far more often than unknown or toll-free numbers — industry measurements of local presence dialing put the lift at 20–40%, which matters most for outbound sales, appointment confirmations, and time-sensitive service callbacks.
- Targeted marketing. Businesses serving Columbia and the broader Central-Southern Missouri can advertise a local number across print, radio, billboards, and digital channels for higher conversion than a national 800 number.
For businesses in Columbia and surrounding cities, top industries that benefit from local 573 presence include Professional Services, Healthcare, and Retail. DialPhone's AI receptionist is available for every 573 number — never miss a call, even after standard business hours.
How to get a 573 area code number
Setting up a 573 business number with DialPhone takes under 10 minutes:
- Sign up for a DialPhone plan. Choose any plan starting at $24/user/month. Free 14-day trial, no credit card required.
- Search available 573 numbers. Filter the DialPhone number inventory by area code, city, or pattern.
- Choose your number and configure. Assign your new 573 number to a user or team, set up call routing, voicemail, AI receptionist, and business SMS.
- Port your existing number (optional). Already have a 573 number? Free number porting in 2 to 5 business days with zero service interruption.
New to local numbers? The complete guide to getting a local phone number covers choosing the right area code, porting an existing line, and avoiding spam flags.
AI receptionist for 573 area code businesses
Every DialPhone 573 number includes optional AI receptionist coverage, available 24/7. The AI handles calls when your team is unavailable — answering common questions, booking appointments, routing urgent callers to on-call staff, and capturing voicemail with full transcription and intent tagging.
For businesses in Columbia that handle high call volume, run extended hours, or need bilingual support (especially valuable in service areas with diverse customer bases), the AI receptionist reduces voicemail backlog and improves first-call resolution.
All area codes in Missouri
Missouri has 6 active geographic area codes. The 573 area code is part of the same numbering plan as the codes listed below — calls between them are typically local within the state, depending on the carrier.
Nearby area codes
Related area codes in Missouri and the Central Time (CT) region:
- 314 area code — St. Louis, Missouri
- 417 area code — Springfield, Missouri
- 636 area code — St. Peters, Missouri
- 660 area code — Sedalia, Missouri
- 816 area code — Kansas City, Missouri
- 205 area code — Birmingham, Alabama
All Missouri area codes → · Browse all US area codes →
More area codes: ← 571 Arlington · 574 South Bend →
How We Tested
DialPhone re-verifies every area code page every 90 days. Area code geography, timezone, and overlay data come from the official North American Numbering Plan Administration (NANPA) database. Pricing reflects the published DialPhone plan tiers — see the pricing page for current details. Number availability varies; check the DialPhone signup flow for live inventory in the 573 region.
What We Don't Like
- Number availability is finite. Popular Columbia area codes can be inventory-constrained — request specific vanity patterns early.
- Porting timing varies. Most 573 ports complete in 2-5 business days; complex multi-line legacy contracts can take 7-10.
- HIPAA tier required for healthcare. The Core $24 plan doesn't include a BAA — healthcare users need Advanced ($34) or above.